Introducing #ITSONUS

 Sta-Sof-Fro continues to empowers women even through trying times by offering assistance, education and financial breathing space

Sta-Sof-Fro has enlisted the expertise of The Corporate Canvas and Women & Finance to cultivate real solutions and tools to navigate, survive or even thrive at this time.


From September 2020 to November 2020, Sta- Sof-Fro is offering debt relief in the area of education, bonds/rental payments and vehicle repayments. 20 women will receive assistance to a total combined value of over R200,000.

From perfecting elevator pitches, to cleaning CV’s, Student Loans, Buying vs Renting myth busters, mentorship and the ins and outs of car purchasing considerations - the sessions are open to any woman who needs a helping hand.

In 2020, Sta- Sof- Fro returns with a refreshed campaign, more impactful than ever before aimed at empowering women amidst these challenging times


In 2020, the most unprecedented challenges and changes took place that have affected and continue to affect South Africans and nations across the globe due to the COVID-19 health pandemic. An otherwise bleak outlook has seen news of jobs lost, livelihoods risked and, worst of all, loss of lives.


In the spirit of positivity and empowerment, Sta- Sof- Fro is still committed to providing value and giving back to our loyal customers. #ItsOnUs was born out a real necessities consumers face today. Sta-Sof-Fro has undertaken to comply with the safety regulations of South Africa’s lockdown and replace the seminar events with tangible assistance for women in need at this time. 




Mapalo Makhu is a Published Author of the book; You're Not Broke, You're Pre-Rich. She is an award-winning Personal Finance Coach, Speaker, the founder of Woman & Finance and a personal finance columnist for City Press. She has a strong passion for working with professionals and entrepreneurs to get them excited about their finances and bring their financial dreams to reality.


She holds a BCom Finance Degree and a Post Graduate Diploma in Financial Planning, she founded Woman & Finance to educate and inspire women to take charge of their finances and make the best financial decisions for their current and future selves.


Mapalo Makhu

Zimasa Qolohle Mabuse


Zimasa Qolohle Mabuse is the Head of Legal & Compliance at Yalu, a black-owned Insuretech start-up that has been hailed as a company that will rattle and disrupt the cage of the multi-billion rand South African insurance industry. Yalu’s policies are underwritten by Old Mutual Alternative Risk Transfer Limited, while having the Public Investment Corporation as its main investor. 


A careerist first and foremost, Zimasa is also the Editor of The Corporate Canvas, a career, finance & lifestyle platform for young professionals


We are giving away prizes in the following 3 Categories, aimed at providing some financial breathing space:

1. Student Assistance - Tuition assistance to 5 students that have student fees in arrears

2. Bond Assistance - 1 Month Rent payment or Bond instalment assistance to 5 ladies

3. Vehicle Assistance - 1 Month vehicle instalment assistance to 10 ladies


Simply follow the webinars hosted on Sta-Sof-Fro social media pages, and share your personal stories via video submission below (Follow Step One and Two).

The panel of judges will be made up of Lerato Tikwayo, Sta-Sof-Fro Brand Manager, Mapalo Makhu and Zimasa Qolohle Mabuse - both #ItsOnUs contributors. 


How To Enter

Step 1. Please fill in the below form and tell us a bit about yourself

Step 2. Upload a short video (Not more than 1 minute long - elevator pitch) telling us about yourself, how the Covid-19 pandemic has affected you personally and, lastly, how Sta-Sof-Fro can assist you through the #ItsOnUs initiative. Please share your name and surname in the video. (Please wait for confirmation that your video has been submited before you leave the page)

Send Us Your Submission
Step 1
Select Video to Upload
Max File Size 15MB


14 Ellman St, Sunderland Ridge, Sunderland Ridge, 0157,

South Africa

M&M Products. 183-189 The Vale,

London W3 7RW,



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